audience

audience
audience au‧di‧ence [ˈɔːdiəns ǁ ˈɒː-, ˈɑː-] noun [countable]
the number or kind of people who watch or listen to something that is broadcast on radio or television, or listen to a particular type of music:

• The ad was broadcast on all major channels, giving it an audience of millions.

ˈcore ˌaudience COMMERCE
the main kind of people who watch a particular type of programme, listen to a particular type of music etc:

• The channel lost 20 percent of its core audience in one year.

ˈtarget ˌaudience COMMERCE MARKETING
the kind of people that broadcasters are trying to reach with a particular programme, advertisement etc:

• The magazine's target audience is teenage girls aged between 12 and 16.

* * *

audience UK US /ˈɔːdiəns/ noun [C] MARKETING
► the people who watch a particular television programme or film, read a particular book, etc.: to attract/reach/engage an audience »

The internet enables you to reach a global audience.

 target/address an audience »

Advertisers use these strategies to target specific audiences.

 a large/wide/mass audience »

The film will attract a wide audience.

 audience for sth »

The intended audience for the book are lawyers and students.

 »

Channel 9 has seen its audience share decline over the last 12 months.

→ See also CORE AUDIENCE(Cf. ↑core audience), CUMULATIVE AUDIENCE(Cf. ↑cumulative audience), SECONDARY AUDIENCE(Cf. ↑secondary audience), TARGET AUDIENCE(Cf. ↑target audience)

Financial and business terms. 2012.

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Look at other dictionaries:

  • audience — [ odjɑ̃s ] n. f. • 1160 « action d écouter »; lat. audientia, de audire « entendre » 1 ♦ Vx ou littér. Action de bien vouloir écouter qqn. ⇒ attention. « Je vous demande un moment d audience » (Molière). Par ext. Intérêt porté à qqch. par le… …   Encyclopédie Universelle

  • audience — AUDIENCE. s. fém. Attention qne l on donne à celui qui parle. Parlez, vous aurez audience. Prêtez moi audience. Donnez moi un moment d audience. Une audience favorable. En ce sens, il se dit plus particulièrement en parlant des Princes, des… …   Dictionnaire de l'Académie Française 1798

  • audience — AUDIENCE. s. f. Attention que l on donne à celuy qui parle. Parlez, vous aurez audience. prestez moy audience. une audience favorable. cela merite vostre audience, est digne de vostre audience. Il se dit plus particulierement en parlant des… …   Dictionnaire de l'Académie française

  • audience — Audience, Audientia. Donner audience, Fauere linguis. B. Donner audience à aucun, Le laisser parler, Orationem alicui dare, Inducere causam, vel cognitionem. B. ex Plinio iuniore. Donner audience, Prester l oreille, Dare aures suas alicui. Donner …   Thresor de la langue françoyse

  • Audience — Au di*ence, n. [F. audience, L. audientia, fr. audire to hear. See {Audible}, a.] 1. The act of hearing; attention to sounds. [1913 Webster] Thou, therefore, give due audience, and attend. Milton. [1913 Webster] 2. Admittance to a hearing; a… …   The Collaborative International Dictionary of English

  • audience — Au di*ence, n. [F. audience, L. audientia, fr. audire to hear. See {Audible}, a.] 1. The act of hearing; attention to sounds. [1913 Webster] Thou, therefore, give due audience, and attend. Milton. [1913 Webster] 2. Admittance to a hearing; a… …   The Collaborative International Dictionary of English

  • audience — late 14c., the action of hearing, from O.Fr. audience, from L. audentia a hearing, listening, from audientum (nom. audiens), prp. of audire to hear, from PIE compound *au dh to perceive physically, grasp, from root *au to perceive (Cf. Gk.… …   Etymology dictionary

  • audience — [n1] group observing an entertainment or sporting event admirers, assemblage, assembly, congregation, crowd, devotees, fans, following, gallery, gathering, hearers, house, listeners, market, moviegoers, onlookers, patrons, playgoers, public,… …   New thesaurus

  • audience — index assemblage, bystander, collection (assembly), confrontation (act of setting face to face), congregation, interview, session …   Law dictionary

  • audience — / ɔ:djəns/, it. / ɔdjens/ s. ingl. [dal lat. audientia ], usato in ital. al femm., invar. (massm.) 1. [insieme di chi assiste a una trasmissione radiotelevisiva] ▶◀ ascoltatori, pubblico, (non com.) udienza. 2. (estens.) [dato percentuale… …   Enciclopedia Italiana

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